As 1984 went on, sales of the Citi soon overtook 300 a month and then continued racing on towards 400. By 1986, 2 years after its launch, more than 700 units a month were being sold – exceeding wildest expectations. Unbelievably, by 1990, one in every 14 cars sold in South Africa was a Citi Golf.
In 1985 RS-TM became a partner in the worldwide Ogilvy-Mather group, which in 2004 saw a brand makeover with the name becoming Ogilvy. With the changes came new creative staff who had the difficult job of adapting the advertising strategy to suit the ever-changing market. Consequently the Citi moved with the times. For 1988 it received a facelift with new front wings, sloping grille, deeper bumpers and a pressed ‘L’ or ‘J’ (depending on which side of the car you were looking at) found its way into the C-Pillar panel. In the ‘90s the original, primary-coloured cars began to evolve and change into a wider range of Citis that included, amongst others, the Citi Chico, Sonic, Blues, Deco, Ritz, Life and CTi. Over the years Citi added a 5-speed gearbox and spread its base with engines in 1300cc, 1400cc, 1600cc and 1800cc format featuring both carburettion and fuel injection. From 2002 quad headlamps became the norm on Citi and not just the sporting versions, but perhaps the most notable change happened in 2004 when a modern Soda dash found its way into the Citi. A keen eye and measuring tape will also note that the front window dimensions increased slightly in 2004. The final real changes to styling happened in 2006 when taillight inserts became round and the front bumper incorporated a second grille. Although there were frequent changes, the brand stayed true to its values and the Citi kept a loyal following until production ceased on 21 August 2009. As a last hoorah VW waved goodbeye to Citi with a limited run badged Mk1 and individually numbered from 1 to 1000.