On 15 July 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle. Eighty years later, the Jeep brand thrives around the world with a product line-up that continues to expand into new segments, a devoted community of global customers and the utilisation of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership.
“We are committed to make Jeep the greenest and most exciting SUV brand. The electrification of the Jeep line-up will allow commuters to travel solely on electric power, delivering an efficient and fun on-road experience and offering an ability to enjoy even more off-road capability in nearly complete silence,” said Christian Meunier, Jeep Chief Executive Officer.
This zero-emission vision is another significant milestone in the 80-year history of a brand that continues to be defined by a sense of community, open-air-freedom, pioneering spirit and ground-breaking 4X4 innovations.