Limited-edition Jaguar E-types built to commemorate 60 years since its launch have completed a memorable pilgrimage to Geneva – a journey inspired by the iconic drive made by Bob Berry and Norman Dewis in 1961.
Ahead of the 1961 Geneva Motor Show, Berry – Jaguar’s PR Manager at the time – drove an E-type ‘flat out’ to Switzerland – an Opalescent Gunmetal Grey fixed-head coupé known as ‘9600 HP’ where it debuted and captured the industry’s attention and imagination. As a result, Dewis – Jaguar’s Test and Development Engineer – was requested to drive overnight from Coventry to Geneva in a British Racing Green roadster – ‘77 RW’ – to fulfil the incredible demand for test drives the very next day. It was worth it: Jaguar left Geneva with over five hundred orders.
To mark the momentous occasion and remember that original journey, Jaguar Classic invited owners of the exclusive E-type 60 Collection models, and their guests, on a bespoke Geneva weekend pilgrimage. On the drive they had the chance to build their own memories, taking in breathtaking scenery, epic roads – including iconic Alpine passes – luxury stays and fine cuisine along a route that honoured and recognised the journey Bob Berry and Norman Dewis made in 1961.
Jaguar Classic curated a driving track list for different stages of the journey, all of which featured in the Top 10 UK and US charts the week of March 15th, 1961, when the original journey was made.